coolamon cheese logo

Coolamon Cheese

DNA, Competitive Advantage, Branding Development 

Following their participation in a Business Entrepreneurs Programme ‘Growth Acceleration’ workshop we helped the award winning Coolamon Cheese Company develop the sales potential of their hand crafted product range.

We worked with the team to articulate their unique business DNA, define their competitive advantage, and create a differentiated growth strategy. A primary focus was building their distribution, retail impact and e-commerce potential.

Our work together included re-branding the company and the creation of packaging, website and social media content. This enabled the business to leverage the unique value in the founders spirit, their instinctive handcrafted approach to artisan cheesemaking, and their picturesque Riverina origins. 

The work helped launch their pioneering lactose-free range, and better position their internationally acclaimed brand at the price point needed to support a hand crafted approach.  

Coolamon is a focal point for regional tourism, and the traditional yet progressive Coolamon Cheese Company is a must visit destination for visitors to the area.

Visit https://www.coolamoncheese.com.au to experience the value they create for premium consumers.

wine bottles and cheese
wheel of brie cheese