Our Alignment and Growth Services
We help you accelerate growth by ensuring you continuously deliver what customers value most, in ways that outperform your competitors.
We apply proven frameworks, diagnostics and AI enabled insights that unlock value for all stakeholders, by helping you create:
Data-led Customer and Brand Intelligence
Premiumisation Strategy and 90 day Implementation Plan
Stronger Brand Value Perception
Pricing power & margin growth
Market leading innovation
Continuous Team Alignment
Efficient targeting, acquisition, and retention
Exceptional Customer Experience
We typically collaborate using our foundational Value Growth Accelerator service, or tailored solutions and projects.
We work with your existing internal and external resources, and when required can also enhance the value we deliver, through our network of trusted experts.
Value Growth Priorities
The first step is aligning as a team on your organisation’s health and the value growth priorities needed to accelerate your growth. We use our Profit and Growth, along with our Customer Value Diagnostics, to provide input into a 90 minute workshop. This session will help you establish priorities and optimise resource allocation to maximise the customer value you create.
$1,750 plus GST
Value Growth Accelerator (Powered by Coogee AI)
The Value Growth Accelerator presentation and report provides rapid value growth wins and 5 strategic recommendations that:
Increase Customer Value
Build Competitive Advantage
Drive Revenue, Margin, and Profitable Growth
Create a roadmap for future success
Created through a combination of proven frameworks, real-time trained AI, business diagnostics, quantitative data, and human expertise.
Duration: 1 Month
Investment: $9,000 plus GST
Value Growth Strategy & 90 Day Implementation Plan
The Value Growth Accelerator rapidly delivers results through proven frameworks, expert facilitation, and continuous alignment. Together, we define your growth strategy and rapid implementation plan empower your business and employees to reach their full potential.
What we create together
A compelling business vision
Customer driven insights and market intelligence
Clear and actionable growth strategy
Business DNA evaluation
Rapid implementation plan
Continuous measurement and improvement
An improved customer value journey
Belief, readiness and capability to drive successful change
How you benefit
Accelerated profit growth
Competitive advantage, pricing power and higher margins
Effective customer acquisition and retention
Quicker outcomes, reduced waste, and higher ROI
Leadership capability
Measured improvement in team alignment & performance
What your team will learn
DNA framework to unlock your unique business value
Strategic planning tool to build competitive advantage
7 steps of waste reduction (Kaizen)
Rapid and measurable implementation process
8 step Customer Value Journey to build acquisition and retention
Duration: 4 months
Investment: $9,000* + GST per month
* Dependent on business size and complexity
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We believe in an outside in approach that starts with understanding the choice factors and desired value that matters deeply - for the most profitable customers.
External and internal research using AI & NLP enabled analytics helps to rapidly identify choice factor importance, value gaps and growth opportunities. Importantly the process helps align teams with customer reality, improving the quality of insights and decision making.
As a result:
Gathering customer insight and market intelligence can significantly transform business outcomes, create exceptional customer value and fuel your growth.
Customer Intelligence
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Our starting point is framework that clarifies where the business is now and where you want to be. In collaboration we create a comprehensive vision for the business.
We then work with your team to map the value your customers desire, their perception of your brand and their perceptions of the competitors proposition.
This provides the foundation for your team to define your competitive advantage and a clear and actionable growth strategy on how you will reach your vision.
As a result:
All your resources can combine to create exceptional customer value, competitive advantage and higher margin growth.
Strategy & Vision
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NEOs (New Economic Order consumers), developed and refined over the last 20 years by Dr. Ross Honeywill. account for a significant portion of discretionary spending. In fact, they spend 300% more than Traditionals on discretionary items. NEOs represent about 24% of the population but are responsible for the majority of discretionary spending, from premium experiences and new technology, to travel and wellness. They are the driving force behind many of the world’s most successful brands, and the consumers driving the two-speed economy.
The NEO typology combines spending propensity data with neuroscience to uncover what drives their purchasing behaviour.
Using the leading consumer database, Roy Morgan Single Source, Dr. Ross Honeywill identified the attitudes, values and behaviours that drive this desire economy. He created an algorithm to define NEOs on Roy Morgan Single Source, determining their media habits, preferred brands, geographical locations, and shopping behaviours.
As a result:
Our partnership with Dr Honeywill means we can develop a proposition, marketing and acquire customers for you who are prepared to spend more, more frequently and become loyalists, who are then your most potent advertising channel.
Watching this 5-minute video where Dr Ross Honeywill explains the NEO typology and their spending impact https://youtu.be/3_6A5qOvHTg
Premium Customer
Business DNA, Branding & Perception
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Branding is everything you do and everything you say, and at it’s best is founded on a well articulated DNA.
We help you define your unique brand DNA, ownable language, and distinct stories that best portray what is most valuable about you.
A well crafted brand DNA helps build your competitive advantage, keeps you true to what you believe in, and ensures your proposition is clearly understood. It also ensures all your brand custodians are best placed to consistently leverage what is most unique about your business. This approach is used by some of the most profitable companies to create pricing power and long term growth.
As a result:
Your team and broader network of brand custodians are aligned and inspired, and you are better positioned to attract and retain higher value customers.
Implementation & Change Management
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When your strategy and competitive advantage is clear, success is dependent on rapid implementation and effective change management.
Applying the Mindshop Change Success Model and proven frameworks we work collaboratively with you to develop a 90 Day Execution Plan, that considers required resources, barriers to success, budget commitments and appropriate metrics.
The 90 day focus creates momentum, and a format to regroup regularly to measure progress and overcome hurdles as a team.
As a result:
Strategy is converted into action, teams are aligned, and productivity is enhanced - creating more value for all stakeholders.
Customer Acquisition & Retention
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Using our Customer Value Journey framework, we help your team ensure that exceptional experience is delivered at every touchpoint across the business.
We work collaboratively to develop clear actions that minimise leakage as customers move from brand awareness, to evaluation and initial purchase. This process is then applied to drive repeat purchase, cross-sell, upsell and advocacy.
Metrics are determined for each step in the journey and a 90 Day implementation plan is created to maximise team alignment and results.
As a result:
Your team will provide an exceptional customer experience that leads to higher rates of conversion, retention and lifetime value.
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Research highlights that over 70% of strategies fail to achieve stated objectives. Key to success is ensuring teams are aligned with the strategic plan, and marketing and sales execution is consistent and well executed at every touchpoint.
We help marketing and sales teams to maximise the value that they convey to customers, and ensure communication and engagement is true to your business DNA, premiumisation principles, and aligned with the strategy.
This may extend from marketing communication, media and digital execution, and marketing plan development to sales scripts, brochures and training content. We collaborate with your internal resources to drive results, or can create a tailored team with our network of external specialists where required.
As a result:
Through more effective marketing and sales execution you are better placed to deliver your strategic objectives and growth ambitions.
Marketing & Sales Execution
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Businesses that adopt a constant re-invention approach are far more likely to remain relevant and profitable over the long-term.
We helps teams develop an innovation pipeline that satisfies the unmet needs of customers. Importantly we also challenge businesses to consider unknown needs and create new product and service solutions to drive additional sources of revenue.
We use Design Thinking methodology to rapidly prototype solutions. Our approach combines your business DNA with ideation tools, specialist creatives, and customer inputs to generate and fine tune solutions.
As a result:
Your business can build and retain competitive edge, and pricing power, derived from being first in market. Importantly your new product and service solutions provide the basis for long-term growth.
Innovation & Creativity
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We coach and mentor your leaders and managers to realise their full potential, creating stronger business results, personal growth, and team productivity.
As qualified executive coaches we utilise proven frameworks and practices to clarify personal goals and action plans.
This approach is supported by access to Mindshop’s online range of business tools, courses and coaching resources.
As a result:
An authentically engaged and aligned employee base will become your greatest asset for growth.
Leadership & Team Coaching
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Some businesses need the part-time support of more experienced marketing and sales leaders to deliver their strategic plans.
We can help by providing retained support on a tailored basis to collaborate with business leaders and guide your team to deliver your growth objectives.
Using a combination of leadership experience, coaching capabilities and the appropriate tools, we can ensure you have the appropriate experience in your organisation. This provides objectivity and focus, and helps optimise your skill set, without you having to commit to full time senior employees.
As a result:
Your business strategy & marketing implementation plans have expert guidance and your resources will be managed and inspired to rapidly create exceptional customer experience and profitable growth.
Fractional CSO/CMO
FAQs
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Our tailored solutions and proven frameworks are designed to meet your unique growth challenges, whether you're a B2B or B2C organisation, a startup, or an established company focused on sustaining success.
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Once we have discussed the objectives and outcomes a business leader is wanting to achieve we are able to provide a scope of work, draft timeline, and cost proposal.
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Gathering customer insight and market intelligence can significantly transform business outcomes and doesn’t have to be cost-prohibitive. Our research projects typically start at an investment of $20K plus, and vary based on the scope of work.
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For every engagement, we begin with a mutually agreed set of success factors. Our frameworks and processes are designed to build team alignment, and provide a clear roadmap of priorities and actionable next steps.
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We help you understand the NEO mindset - the consumers who drive the highest share of spending across most categories. We assist you in reaching them and crafting the right communication and experiences to enhance acquisition and maximise customer lifetime value.
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Continuous alignment should be a top leadership and operational priority. We begin by assessing the current level of alignment with key success factors, such as growth strategy and customer needs and perceptions of your offering. From there, we implement activities to enhance alignment through ongoing communication and feedback.
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Our team engagements typically range from 4 to 20 participants, depending on the scope of work and desired outcomes.
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Our workshops can be conducted either at your premises, provided there’s sufficient space and resources, or at an agreed offsite location.
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When defining the scope of our engagement, we establish key success metrics and deliverables. Our focus on value growth is ultimately reflected across various business areas, including internal alignment, customer perception scores, and financial performance.