Shaw Wines is located in Murrumbateman, overlooking the picturesque regional landscape of the Southern Tablelands, and offers award-winning wines, and carefully curated experiences.

As part of the Business Entrepreneurs’ Programme we worked with the Shaw family and leadership team to articulate their unique DNA, determine their competitive advantage, and develop their growth strategy. 

This foundational work was then applied to enhance their marketing funnel, build their wine club, increase e-commerce sales and elevate the cellar door customer experience.

The business continued to grow in value, ultimately enabling the Shaw family to successfully sell the visitors centre and brand in 2024 to a very accomplished premium consumer hospitality group.