Graeme Shaw - Founder

Shaw Wines

“I am pleased to recommend Jonathan and Iain to organisations wishing to distill their differentiating DNA, so that it can leveraged in creating exceptional customer experience and growth.

They worked with us at Shaw Wines to uncover and articulate what was unique and ownable about our award winning family business. The proven frameworks they used to articulate our DNA, and then also uncover our potential competitive advantages, assisted us in developing a growth strategy with them that supported our business ambitions. 

Their understanding of how to attract and retain a premium consumer, by appealing to their most important choice factors, was of great support to our team as we grew our marketing efforts and managed the resulting increase in patronage of our cellar door. 

We have recently completed the successful sale of our growing business, but we were able to pass on the foundational work to the new management team as a valuable platform for more customer value based growth.”