Troy Animal Healthcare is an Australian-owned company, established in 1958, with a proven track record of delivering exceptional value to the animal healthcare community in Australia, New Zealand and across the globe. 

Through the support of the Business Entrepreneurs Programme we helped the leadership team develop clearer insights around what mattered deeply to their customers, and the perception of their brand and service in the marketplace.

These insights were then used to create a growth strategy that strengthened their competitive advantage and clarified the areas of their product and service where innovation and change were required. 

The process also helped close the gap between internal assumptions about the customer and market reality, resulting in an improved Customer Value Journey. 

The combination of these steps helped Troy Labs deliver continuous growth, and build its pricing position in a highly competitive market. 

Visit  https://troylab.com.au to read about the value they deliver for wholesalers and veterinary practices.